In fact, messenger apps like WhatsApp are used by 79% of professionals for communication at work. The mobile app uses the phone’s Internet connection to let you communicate with other WhatsApp users, making it an affordable alternative to international calling or texting. If you’ve never considered adding a WhatsApp Business account into your brand’s social strategy, we’ll explore why that might be a good idea. The majority of customers expect it, and companies that strategically engage their audiences via channels like WhatsApp are better positioned to take advantage of the growth it makes possible. French newspaper Le Monde used WhatsApp’s status feature to target customers in French-speaking African countries. The company posts content to its status, which is viewable for 24 hours , three to four times a day. About 20% of the brand’s follower base typically consumes this content, and over time, Le Monde Afrique has grown its WhatsApp followers by 10,000.
Read more about WhatsApp Business API here.
Benefits of using Whatsapp for business
WhatsApp business can be used to effectively engage with your customers which can lead to increased customer loyalty and trust. To start I will love to provide you with some features of WhatsApp business that a regular WhatsApp doesn’t have, which will aid in better business communication. Note that you cannot use personal names for a business account. You have to use a business name, and even then, WhatsApp has strict guidelines on what words and characters are allowed and not allowed to be in that name.
Sending voice messages
72% of customers say they love to see messages personalized to them and they only engage in personalized messages. Your audience wants your message to be personalized and targeted to their interest. Once your account has been set up, your provider will help with the integration of WhatsApp API into their customers’ communication channels. You should also note that for starters WhatsApp API isn’t free, you need to apply for an account and get approved before you can begin using this software. WhatsApp API cannot be gotten directly, you need to rely on the business partners WhatsApp has already teamed up to help you. You might be thinking why can’t it be possible to get this WhatsApp API directly?
This type of communication is used to send announcements or news to a large group of people. To enable your customers to understand you better, you need to add a brief description of your business. To do this, in the Business Settings, hover over to the ‘About and Phone number ‘ section and click on it, there you can add a brief information about your business. Once you have clicked on the verify button located next to your phone number, you will need to select the verification method that will be convenient for you. Remember while doing this make sure your internet connection is fast and reliable because this could delay the verification process. Once the app has been downloaded, click on the install button to install the app or follow the instructions on your screen to install the app on your device. Go to Google play store or Apple play store and search for ‘Whatsapp business’ then click on the download button.
WhatsApp Business can be integrated with other tools like CRM systems which help to streamline your communication with your customers. You can use it to send automated messages and quick replies to customers. Whatsapp is a very popular messaging app that allows its users to communicate with their friends and families through voice, text, or video chat. It is a centralized, cross-platform, freeware instant messaging and voice-over-IP service offered globally and owned by US tech giant Meta. WhatsApp Business was created specifically with small business owners in mind. It can help you connect with your customers and support them with immediate, personalized customer service.